From Best Friends to Business Partners: The story behind "Rated Everybody"

For more than 20 years,

Madison and Jilly have shared a friendship built on laughter, adventure, fashion, and countless unforgettable memories. Long before they became the founders of Rated Everybody, they were simply two best friends growing up together in New Jersey. Sharing Hannah Montana marathons, playing dress-up, going on shopping sprees, and, of course, sharing their closets.

Over the years, there was always a special piece of clothing that seemed to bring them even closer. Every year, they had what they called their “designated piece”. That one magical item they could both wear and that became part of their story. That piece traveled with them through first dates, interviews, adventures, celebrations, and all the little moments that make life memorable.

But there was one thing they could never quite share: jeans.

Their bodies were different. Their fits were different. And traditional denim simply wasn't designed to adapt to both of them.

That simple frustration sparked a much bigger question:

Why couldn't there be a pair of jeans that could adapt to the person wearing them?

Instead of accepting that the perfect fit didn't exist, Madison and Jilly decided to create it themselves.

And that's how Rated Everybody was born.

Denim Designed to Move With You

Rated Everybody was created around a simple but powerful idea: clothing should work with you. Not the other way around.

Each piece of their denim features full elastic, allowing the jeans to move with the wearer, adapt to different body shapes, and fit naturally into different lifestyles.

But for Madison and Jilly, it's about much more than creating a comfortable pair of jeans.

Their denim is designed to become part of your story.

Whether you're heading out for a first date, walking into an important interview, traveling somewhere new, celebrating a milestone, or simply having an ordinary day that turns into an unforgettable memory, Rated Everybody wants their jeans to be there with you.

Their philosophy is beautifully simple:

Life is like a movie, and your denim should go wherever your story takes you. While you remain the star of your own scene.

The Power of Adaptability

Building a business from the ground up taught Madison and Jilly an important lesson: adaptability is everything.

Their inspiration for the design itself became a lesson for life and entrepreneurship.

No two people have exactly the same journey. No two bodies are exactly alike. No two dreams follow the same path.

To create a product they could truly be proud of, Madison and Jilly had to remain open-minded, listen to their customers, learn from challenges, and continually put their hearts into creating something that could benefit everybody.

They didn't set out to simply make another pair of jeans.

They wanted to challenge the idea that clothing has to fit a certain mold. And prove that fashion can be more flexible, more inclusive, and more connected to real life.

A Friendship That Became a Dream

One of Madison and Jilly's greatest accomplishments isn't just building a denim brand.

It's creating something from scratch together as best friends.

For more than two decades, they had already experienced life side by side. Now they were taking that friendship into entrepreneurship and turning a shared frustration into a product people could actually wear.

Perhaps the greatest compliment they've received comes directly from their customers.

Again and again, customers have told them that their Rated Everybody jeans have become their “go-to” pair.

For two best friends who started by sharing clothes as kids, creating a pair of jeans that customers reach for again and again is an incredible full-circle moment.

Keep Fighting for Your Dreams

Madison and Jilly's message to other women is one of perseverance:

Keep fighting for your dreams.

Life has a way of getting in the way. There will be unexpected challenges, setbacks, doubts, and moments when giving up may seem easier than moving forward.

But when you discover something that truly fuels you. Something connected to your passions and your purpose. That spark can become powerful.

Madison and Jilly know firsthand that dreams don't always begin with a perfect plan. Sometimes they begin with a simple question:

“Why can't we make this better?”

Their answer was Rated Everybody.

And their journey is a reminder that sometimes the best businesses are born from real-life experiences, genuine friendship, and the courage to believe that something can be done differently.

From two girls sharing closets to two women building a brand together, Madison and Jilly have turned more than 20 years of friendship into a story of creativity, adaptability, determination, and entrepreneurship.

Meet the Founders

Madison & Jilly
Founders, Rated Everybody
New Jersey

Website: shopratede.com
TikTok: @shopratedeverybody
Instagram: @shopratede